You would be forgiven for thinking that being a gardener - I chose the name Birch because of the tree or - for those of a certain vintage - to get near the front of the Yellow Pages. It is in
fact my other surname & was given to me in memory of my Grandfather - Alfred George Birch Neesham - an art teacher and hoarder of nuts, bolts and string. It goes back to George Birch III
- my Great, Great, Great Uncle who served at Waterloo. He only had a daughter so his sister passed his name & medal on through her son.* It was bequeathed to me after my Grandmother
passed away - revealing the story.
Years past where I never really acknowledging the name - then in 2003 - after being made redundant from an apparently established garden company - I tied a shovel and a brush to my bike and
cycled round the doors of the clients that had just been left gardener-less. My experience had up until then always been with a team backed up with equipment but fortunately enough clients said
yes and from those humble beginnings I began cutting grass with the clients lawnmowers and moving bark in wheelie bins. From there I learnt quickly - combining my formal training as an
industrial designer, furniture maker and fellow hoarder of bits (thanks Granpappy!) to grow (ha!) the company to what it is now - and with some close friends advice - convincing me that
Birch would be the perfect name for the company.
*As my elder relatives didn't do a lot of talking when alive - I am currently attempting to confirm the exact history of my family tree and will update this tale in due course.